Each written word should convey a message in a clear, direct way.
Copywriting
What It Means
- Web site copywriting for customer readability and search engine friendliness
- Writing newsletters, press releases and articles for the web
- Copywriting for e-mail campaigns, search engine ad campaigns and ad banner campaigns
- Analysis, editing and proofreading of existing copy for readability on the web
- Analysis, editing and proofreading of existing web copy for search engine friendliness
Where It Begins
We like words. You may notice that from the plethora of paragraphs on our site. But as much as we like words, we believe those words should convey a message in a clear, direct way.
Rahvalor Interactive, Inc. is a web development company. We could tell you that we are architectural synergists creating custom technology solutions to leverage your media messages. But wouldn't it suffice to say that we are a web development company? That we will market your business online and in the real world where people often speak in monosyllables?
Before committing a single word to paper it is important to know your audience. When your readers feel that you are speaking to them, they will feel that you understand them and will be more inclined to do business with you now and in the future.
Writing For Print And Writing For The Web
There's a difference between how people read on the web versus how they read a printed page. Web users have shorter attention spans unless something is personally interesting. If you're selling something, visitors want to buy it as easily as possible. If you're sharing an idea, they want to understand it in the first paragraph.
People are used to reading print in larger blocks of text. Books, magazines, newspapers, all have fairly dense text. The web on the other hand needs an entirely different treatment.
Web sites need...
- Shorter, concise paragraphs
- Catchy headings
- Bullet points
- Carefully selected keywords in bold
- Less market fluff, more facts
When we write for you, we take into account not only your audience, but how your audience will be reading about you.
When Spell Check Is Not Enough
You've seen it before: you get a postcard advertisement in the mail and the tagline says, "Your going to love it!" If you're paying attention, you might snicker at the mistake. (You caught it, right?) Maybe you'll feel sorry for the poor guy who spent money on full color glossy postcards with a blatant typo. Perhaps you'll decide that a company that can't send out a proper advertisement isn't worth your business.
Your word processing program might pick up the most obvious instances of bad spelling and grammar but there's no substitute for real proofreading. You're spending time and money to advertise. You don't want your efforts to go out the window because your "adds" make people want to laugh instead of call you.
The Bottom Line: If We Charged Per Word, We'd Be Rich
Yes, we do like words – the flowery, the unique, the compelling. But more importantly, we like to use those words to help your business, whether it's something as ordinary as a "Help" screen on a content management system or a ten-part series on the wonders of your new product line. Whatever the project, we can draft, write and publish content that meets your business needs, speaks to your customers and fits your marketing strategy.
The cost will depend on the scope of your project and the number of times you ask us to move that one little word to the next sentence... no, move it back... no, delete it... As with all of our services, this one is custom-tailored to meet your requirements.
Contact Us to find out more about our copywriting services and let us help you convey your business message.
-
Related Service: Web Design
-
The right words can paint a picture for site visitors and create positive mental images, but text by itself lacks the visual experience that web users want and expect. Once your site is planned, written and organized into a neat little package, graphic design wraps it in shiny paper and a bow so that your visitors will be enticed to open it up and find out what treasures wait inside.
Our Full Service Line
We can manage your project from conception through launch, planning through maintenance and provide your business with a one-stop resource for all your web and technology needs.
-
Featured Project
-
Find out how one company used the broad scope of our copywriting services to create multiple brand identity pieces, from scriptwriting for multimedia presentations, to high-end marketing collateral and email newsletters.
-
Choosing A Domain Name
-
It takes more than just a credit card to acquire a quality domain name. You'll need to plan and even use some creative writing skills to come up with a name that is meaningful and effective. Your web site address is more than just a few characters on a page. It's another integral part of your marketing efforts and can help or hinder depending on how thoughtfully you approach the selection process.
-
Web Tip: Optimized Content
-
The content on your site should be relevant for search engines as well as for the visitors who you aim to turn into customers. Overlooking either of these can cost you business leads or sales. As you read through your site content, ask these two questions: Is there enough information for visitors to make an educated assessment of my business? Are there appropriate keywords for search engines to list my site accurately?
Rahvalor Interactive, Inc. Phone: 732.615.0842 Fax: 732.210.0416 Contact Us