Graphic Design

Every design starts with pen, paper and lots of coffee. Establishing a foundation based on business needs is the key for any successful project.

What It Means

Web site design including custom imagery
Usability and structural design
Ad banner and e-mail ad design
Flash design and development
Logo and collateral material design

Where It Begins

When you hear the words "graphic design" you may think of words like "clean", "subdued" or "corporate". Whatever your aesthetic preference, our graphical design services aim to provide quality imagery that will help you deliver your message and achieve your business goals.

But before the conversation about "corporate" or "clean" happens, it's important to think about how your web site will work and map out its functionality. Good web site design practices start with good planning and take into account your audience and the goals you want to achieve with your site. Graphics should always compliment and support your business goals – you should never have to compromise your site's objectives to fit it into a graphical mold.

Before a design concept can be created, business logic and requirements must be properly defined to avoid confusion during the production process.

Graphics Support The Message

Graphics add value to any web site or marketing campaign. Pictures live in our memories and create impressions that can be vital to a company's branding program. Would a web site be as friendly if it were blocks of uninterrupted text? Would prospects really pay attention to your email advertisement if it did not capture their aesthetic eye? Chances are: no.

The problem arises when graphics overwhelm the message. You've probably been to a web site that looks great but does little to explain its purpose. Or seen an ad that is so visually stimulating that your eye is drawn from one image to the next until you're too distracted to read the offer. Graphics are meant to enhance, not to obscure.

When we design, everything from your home page to your corporate letterhead, we do so with the primary focus on getting your message across. We design graphics around your goals - not the other way around.

Good web site design should enhance a visitor's experience and adhere to an organization's brand and identity.

The "Invisible" Side Of Design

First impressions count. That's why you want a web site design that is current, attractive and in line with your business image. But behind the graphics is a whole different world of design that can make or break the success of your web site – and that's the structural design.

Once your visitors are done being impressed by your graphics, they will want to get down to business, whether finding and purchasing a product, learning about a service or contacting your corporate office. Good design makes it easy for your visitors to navigate through your site, find what they are looking for and take the next step toward becoming your loyal customer.

Search Engines And Design

The graphical and structural design of your site can have a huge impact on the success of your search engine marketing campaign. Unlike people, search engines can't see your site's graphics, illustrations or photography. If you rely too heavily on imagery to the exclusion of text-based content, you'll be missing an opportunity to use keywords to your advantage. Good content and good structure is important for search engines and visitors, so why not create a design that works for both?

The good news is that most of the time, if something works for a customer, it will work for a search engine. The easier it is for customers to get around on your site, the easier it will be for search engines. The more relevant content you provide for customers, the more content will be available for search engines.

Whenever we design a site, we take both factors into account: the people who will be using the site, and the search engines you'll need in order to get the site out in front of them.

The Bottom Line: Why Pay More When You Can Buy A Template For A Few Dollars?

Any design project is an investment in your business and its success. Sometimes an inexpensive templated solution will fit your needs, but other times you may need something tailored to meet specific design, branding or customer requirements. A good design can make your site stand out from the crowd, can attract customers, can invite search engines, and can reinforce the brand you've carefully built. At Rahvalor Interactive we can help define your goals and develop a product that fits your budget.

Related Service: SEO

The majority of internet users will use a search engine sometime today to find a product or service. With 75% of the entire population of the United States online, that's an enormous potential customer base. But how will they find your site among the billions out there? Good design will get you started, but there's more work to be done if you want better listings and more visitors.

Learn about search engine optimization...

Our Full Service Line

We can manage your project from conception through launch, planning through maintenance and provide your business with a one-stop resource for all your web and technology needs.

What Makes A Good Design?

A good web site design is more than just pretty pictures. If your site design is built around structure, usability and functionality, then there's a much better chance that your site will be doing its job – and that's gaining and keeping customers. Aesthetics are highly subjective, but if you know the principles of good design, you're ahead of the game whatever your style preferences may be.

Learn about good design principles...

Web Tip: Keeping Current

If your site has a "News" page, try to publish at least one article each month. This not only keeps people coming back for more, but it's a great hook for search engines. It's ok to keep an archive of old news, but if your last new article was more than 6 months ago, it's time to get someone writing.

How can our copywriting service help...?

Rahvalor Interactive, Inc. Phone: 732.615.0842 Fax: 732.210.0416 Contact Us