Garden State Business Network

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The Challenge

Building a brand and online presence to meet the needs of a diverse group of professionals.

The Project

With a well-established organization and a membership committed to expanding its reach, the GSBN was ready to build an online presence that would both market the network, and enhance business opportunities for its members. They requested our help in developing a brand that would meet the Board of Directors’ approval as well as fit the needs of its members. To create a brand and online presence, our tasks included:

• Designing a logo and selecting a color palette to reflect the group’s vision and professionalism.
• Planning and designing a web site that would contain relevant content, including current events, member highlights and a member directory.
• Establishing guidelines for member biographies to create a consistent approach across member pages, including copyediting to refine and streamline information.
• Setting up a GSBN Facebook fan page, as well as incorporating social media links for members to create an online network.

The Benefits

We continue to work with the GSBN to update and enhance their site and to promote it via social media channels. Some benefits to the organization include:

• A professional image. Its logo, site and other media now have a consistent, professional look and feel. The GSBN can continue to market the organization using the styles, colors and branding that we helped establish.
• Increased exposure. With a new online presence and multiple avenues for marketing through social media outlets, the GSBN has increased its visibility in the community and beyond.
• Enhanced networking. With individual member pages, a Facebook fan page, and interaction between social media outlets, members now have an opportunity to expand the network’s reach and influence.

Our Client

The GSBN is a group of business owners, partners and executives who meet regularly to share marketing ideas and business information. The organization operates to provide business opportunities to its members in a non-competitive environment.

A Word From Our Client

Thanks for the great ideas. I love the site!  I also love the idea of adding the social media apps to bios.

Chris Galati, GSBN Board Member

Facebook Fan Page

As part of the "networking" theme, we set up a Facebook fan page for the GSBN to increase the group’s exposure and give members the opportunity to publish content.