Search Engine Optimization

What It's About

Where It Begins

If you've been through a web project with us before, you know that we employ search engine friendly practices and follow industry standards to ensure your site is crawler- and user-friendly right out of the box. For customers whose sites we've recently developed, congratulations! Skip ahead to our search and social marketing programs. For those of you who have websites that are sitting out there drifting, waiting for a position on any search engine, for any keyword, we can help. And we'll start by analyzing your web site to find out where it needs improvement so that it's ready to be crawled and indexed by search engines.

What Search Optimization Is (And Isn't)

The art and science of optimizing a site is about getting your site ready for search engines. A surprising number of people build first and optimize later – a backwards approach when you consider that optimization is inherent in a website and not simply an add-on. A poorly optimized site may need to be rebuilt completely before it can be ready for search engines!

By optimizing your site, we make sure that it follows search engine guidelines and standards so that when those engines come crawling, your site will be prepped, ready and in top-shape so there are no roadblocks to getting it listed. And by optimizing for the keywords that are most important to your business, we improve the odds that your site will be listed well when someone searches for your product or service.

Optimization is not, however, a guarantee that your site will be ranked where you want it to be. It means that the potential is there – provided you continue with your search marketing efforts. On the other hand, you could attempt search marketing with a poorly optimized site until you're old and gray and never see one iota of success. Ultimately, optimization lays the groundwork for subsequent search and social marketing efforts.

Organic... Isn't That For Tomatoes?

Search engine optimization lingo often includes the word "organic", but what does that have to do with your website? Put simply, "organic" means "you didn't pay for it". By optimizing your site, we improve its odds of getting listed well in the free search listings that appear in Google, Bing or other search engines. Those are the "organic" results, meaning the regular, natural search results, no dollar bills added – as opposed to a listing where your site may appear for Pay-Per-Click, banner or other type of advertisements.

It's every web marketer's dream to have a website listed well in organic results. After all, they're free. Optimization is one step that will get you closer to that goal.

The Bottom Line: How Much Does It Cost To Get Into The "Free" Listings?

The listing may be free, but optimization requires an investment of time and resources. The cost of optimization will depend on the inherent quality of your website and how much work needs to be done to get it into search-friendly shape. Once we review your site, we will be able to outline areas of improvement and provide you with needs and budget.

Contact Us and we'll help you find ways to get your site in front of your most valuable customers.

Get Smart!

Search Engine Optimization has been argued about, maligned, misrepresented and otherwise mythologized since the idea was invented. It’s one of those topics that seems to bamboozle even the smartest people. We’ve spent a lot of time working with customers to demystify SEO and have published plenty of blogs related to the topic. Check out a few below, then Contact Us for a real education.

So your website is #1 in Google. Who cares? 5 reasons why you shouldn’t.

There are some good reasons not to care that your site has reach this alleged pinnacle (and some good reasons not to bother trying to get there, but that’s a whole other conversation). So just in case you haven’t wasted your money yet, we’d like to tell you why being number one simply doesn’t matter. Read more on our blog

6 common search engine marketing myths

Search engine marketing isn’t a fast and easy way to promote your site by putting it out there and submitting it to as many engines as possible. In this series we’ll explore 6 common myths that can sabotage a search marketing program. Read more on our blog