Natural web site optimization combined with advertising will maximize your investment.
SEO & Analytics
What It Means
- Researching keywords, customer behaviors, trends and online marketing opportunities
- Analyzing and improving site structure and navigation
- Analyzing and demystifying site traffic reports
- Correcting invalid or poor code
- Writing keyword-rich and relevant content
- Analyzing and generating effective Title and META tags
- Managing Google AdWords campaigns
Where It Begins
If you've been through a web development project with us before, you know that we employ search engine friendly practices and follow industry standards to ensure your site is crawler- and user-friendly right out of the box. For customers whose sites we've recently developed, congratulations! Skip ahead to our search engine optimization programs. For those of you who have web sites that are sitting out there drifting, waiting for a position on any search engine, for any keyword, we can help. And we'll start by analyzing your web site to find out where it needs improvement.
Our search engine analysis service outlines your site's weaknesses along with initiatives for improving search engine visibility and user experience. We document our recommendations into a report that we can turn into a search engine marketing program when you're ready to market your business online.
What We Will (And Won't) Do To Get Your Site Listed On Search Engines
We use two strategies for maximizing exposure to your target audience. One is to "naturally" optimize the site by making observable site improvements. The other is to pay for ad space through a program such as Google AdWords. At Rahvalor Interactive we combine natural web site optimization with paid advertising to maximize your investment.
Any changes that we make to your site will be based on current industry standards and follow best-practice guidelines. We will never employ "tricks" to fool search engines into improving your site's listing, because these can backfire and result in penalties or get your site banned from listings altogether. As a general rule, we follow Google's published guidelines to ensure that your site is in the good graces of this industry leader.
Why Should You Pay For Adwords When You Can Get Listed In Google For Free?
It's a great idea to work on your site to achieve a top position in the "free" search results, but free can only get you so far, especially for those highly competitive keywords. That's why we recommend you set aside some budget for paid advertising. The good news is that it doesn't have to be a lot. With Google AdWords you are free to spend as little or as much as you want.
Paid advertising can, and should, work in conjunction with natural site optimization. We can help you set up, manage, analyze and maintain your AdWords account and campaigns.
The Reality Of Achieving A Number One Ranking And Why It Isn't As Important As You Think
Customers who subscribe to our search engine programs have achieved a number of top ten and number one positions for important keywords, leading to better exposure to a targeted audience, increased site traffic, and finally, more customers. However, no reputable company can offer a guarantee of any particular position. We do guarantee to provide you with realistic expectations, exceptional service and the information you need to make informed search marketing decisions.
Even if you do achieve the coveted number one spot, the concept of "ranking" as the sole measure of your optimization program's success is becoming increasingly obsolete as search engines improve personalized and geographic targeting. In addition, search engines are dynamic, always changing entities. Today you're number one, tomorrow you're gone.
More important than where your site appears on a search page at any given time is the amount and quality of traffic that it draws. We'd rather see a rise in customers, conversions, leads or sales than see your site at "number one". Through examination and analysis of your site's analytics reports, we can see patterns of visitor behavior, where they come from, how they got there, and what they do (or don't do) on your site. Analytics analysis can help you plan strategies to improve your site and increase the odds that you'll not only pull visitors in, but guide them to your desired goal.
Web Site Analytics, Or, Why You Won't Succeed Without Them
No search engine optimization technique in the book will work as a marketing strategy without analytics. You may get more visitors. Or make more sales. Or get more people signing up for your offers. But how will you know that if you're not looking at and studying your site's analytics? In order to determine the success of any program, you need tangible, measurable results.
Analytics provide valuable information about your web site's visitors, where they come from, how they get to your site, what they do once they're on your site and whether or not they've taken the action you want them to take. But it's still not enough to simply stare at the pretty graphs and charts. You should be acting on your analytics by finding out what visitors are doing and then planning and executing ways to get them to do more of what you want, how you want it, when you want it.
Analytics give you a constantly shifting starting point from which you can continue to refine your search marketing. We can help you demystify and use your web site's analytics to your advantage.
The Bottom Line: How Much Does It Cost For The "Free" Program?
The work that we can do for you is entirely dependent on your budget and marketing goals. Search engine marketing programs can range from hundreds to thousands of dollars for optimization, maintenance and advertising. Our goal is to help you set a budget based on your business objectives and then work within that budget to perform the most effective marketing tasks for your site.
Contact Us and let us help you find ways to get your site listed in front of your most valuable customers.
Related Service: Copywriting
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When it comes to search engines, content is king, queen, serf, and everything in between. If it's not text, search engines can't read it, and if search engines can't read it, you're not getting the site out there in front of people where you want it. The good news is that quality content keeps the crawlers coming and impresses visitors, and that's a win-win for everybody.
Our Full Service Line
We can manage your project from conception through launch, planning through maintenance and provide your business with a one-stop resource for all your web and technology needs.
Featured Project
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How did this quickly growing company go from a five-page site to a multi-tiered portal in less than a decade? With the help of a targeted search engine optimization and pay-per-click advertising campaign. Find out how optimization combined with advertising and analytics reporting led to more sales and expanded web opportunities.
Why You Need Search Marketing
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You've gotten them to the site, through your product list and all the way to checkout... now how do you keep those customers from closing the browser before completing that precious sale? If you're planning an ecommerce site, or working on increasing sales from the one you already have, start with the essentials and watch the orders roll in.
Web Tip: Customer Service
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Nothing says "bad customer service" like an unanswered contact form. If you've asked a visitor to contact you, be prepared to respond within 24 hours. A simple email, even an automated one, goes a long way toward showing that you're ready to do business. Not sure your form is working? Automatic monitoring will let you know so you don't miss a single opportunity.
Rahvalor Interactive, Inc. Phone: 732.615.0842 Fax: 732.210.0416 Contact Us