Our Creative Writing Services

• Newsletters, press releases and articles for the web
• Web site copywriting
• Scriptwriting for new media applications
• Copywriting for e-mail campaigns, search engine ad campaigns and ad banner campaigns
• Analysis, editing and proofreading of existing copy for readability on the web
• Analysis, editing and proofreading of existing web copy for search-engine-friendliness
• Proofreading and editing of existing copy for print media

Our writing philosophy

We like words. You may notice that from the plethora of paragraphs on our site. But as much as we like words, we believe those words should convey a message, make a point, share an idea. We do not believe in marketing babble.

Rahvalor Interactive, Inc. is a web development company. We could tell you that we are information architects creating custom technology solutions for your media messages. But what does that mean? Readers will be asleep after the first adjective, or worse, they’ll move on to a competitor. Wouldn’t it suffice to say that we are a web development company? That we will market and enhance your business online and in the real world where people often speak in monosyllables?

Sure you need to tell the world how great you are, and sound like you mean it, but we believe the superlatives should be supported by facts. We believe in researching and writing from a position of intelligence and knowledge.

We believe in speaking to an audience, whether it’s a full web page or a one-liner. Ultimately, when your readers feel that you are speaking to them, they will feel that you know and understand them and they’ll draw their own conclusions about how “great” your company is, and you’ll never have to use the word.

The difference between writing for print and writing for the web

Anyone who tells you that you can take your brochure and park it up on the web with a couple of graphics is wrong. There’s a significant difference between how people read on the web versus how they read a printed page. Web users have notoriously short attention spans unless something is personally interesting or relevant. Sure, a web visitor might spend half an hour reading a great multi-page article, but most people want to get to the point. If you're selling something, visitors want to buy it, as quickly and painlessly as possible. If you're sharing an idea, they want to understand it without scrolling through paragraph after paragraph of dizzying text.

People are used to reading print in larger blocks of text. Books, magazines, newspapers, all have fairly dense text. The web on the other hand needs an entirely different treatment.

Web sites need…

• Shorter, concise paragraphs
• Catchy headings
• Eye-catching bullet points
• Carefully selected keywords in bold
• Less market fluff, more facts

The bottom line is, there are different styles of writing for different mediums. When we write for you, we take into account not only your audience, but how your audience will be reading about you.

When spell check is not enough

We’re not going to quote any statistics this time, but you know it’s true. You get a postcard advertisement in the mail. The tagline says, “Your going to love it!” If you’re paying the tiniest bit of attention, you might snicker at the mistake. (Just for fun, we’re not going to tell you what it is. Besides, you’re smarter than that!) Or you might feel sorry for the poor idiot who spent money on full color glossy postcards that are wrong. Worst case scenario, you decide that the company is too dumb to do business with.

Your word processing program might pick up the most obvious instances of bad spelling and grammar but there’s no substitute for real proofreading. You’re spending time and money to advertise. You don’t want your efforts to go out the window because your "adds" make people want to laugh instead of call you.

The bottom line: if we charged per word, we’d be rich

Yes, we do like words – the flowery, the unique, the compelling, the eyebrow-raising. But more importantly, we like to use those words to help your business, whether it’s something as mundane as a “Help” screen on a CD-ROM application or a ten-part series on the wonders of you new product line. Whatever the project, we can draft, write and publish content that meets your business needs, speaks to your customers and fits your marketing strategy.

The cost will depend on the scope of your project and the number of times you ask us to move that one little word to the next sentence… no, move it back… no, delete it… As with all of our services, this one is custom-tailored to meet your requirements.

Contact Us to find out what copywriting options are available, or for new customers or existing customers with a new project, take advantage of a free initial consultation and no-obligation project planning.