web site analysis & consultation

Analysis: where search engine optimization begins

If you've been through a web development process with us before, you know that we take care to develop your site to be search engine friendly in the most fundamental ways. We set up your stylesheets, organize your content, throw out your frames, validate your code. In essence, we provide the foundation for a site that will work for both visitors and search engines. After all, you really can't separate the two when it comes to marketing.

For customers whose sites we've recently developed, congratulations! You're ahead of the game! Skip ahead to our search engine marketing programs or maintenance options. For those of you who have web sites that are just sitting out there, drifting, lonely, waiting for a top ten position on any search engine, for any keyword, we can help. And we'll start by analyzing your web site to find out what it's got going for it, and where it needs improvement.

What's included in your site analysis report?

As part of our search engine analysis program, we will carefully examine your site and prepare a written report outlining your site's strengths and weaknesses, along with suggestions for improving search engine visibility. We will document our suggestions into a report that we can turn into a search engine marketing program or if you'd rather, we can hand it off to your internal developers and let them spend hours pulling their hair out over perfect keyword placement.

Some of the areas of your site that we'll analyze and suggest improvements for include:

• Markup language (HTML/XHTML) - we will provide suggestions for improving the HTML/XHTML for both search engine visibility and browser functionality.
• Structure and navigation - we will examine the way your pages are linked to one another, the site's directory structure, usage of stylesheets and usage of navigation and provide suggestions for improving these areas for both search engines and visitor usability.
• Graphics - we will examine the use of graphics and image maps and provide suggestions for improving usage.
• Technologies that may affect indexing - we will provide suggestions for altering or eliminating technologies that may interfere with indexing, such as frames, JavaScript or dynamic pages.
• Keywords/keyphrases - we will review the content and keyword usage on your site and provide suggestions for specific keywords and guidelines for keyword usage. We will provide you with your site's current rank across four major engines (Yahoo, AOL, Google, MSN) for primary keywords/phrases. The keywords/phrases that we use will be determined by our keyword research and may include both highly competitive and less competitive words.
• Title and META tags - we will review your title, description and keyword tags and provide general suggestions for improving them. Development/writing of these tags is included in our optimization programs.
• Link popularity - we will let you know if there are other sites that link to yours and provide suggestions for using linking strategies to boost search rankings.

The Bottom Line: how much for all this site analysis hoopla?

The good news is site analysis is a fairly straightforward process. We know what we're looking for (and what we hope not to see). Chances are, we can get your site analyzed pretty quickly, so if you're interested in finding out how to improve your search engine visibility, Contact Us, or for new customers or existing customers with a new project, take advantage of a free initial consultation and no-obligation project planning and search engine analysis.