Marketing Programs

What It's About

Where It Begins

 

As a successful business owner, you're always thinking ahead to the next step. What new benefits can you bring to your customers? How can you improve your website? What new opportunities are available for reaching new customers and advancing your brand in the market?

Our marketing programs are designed to help you find, reach, engage and respond to customers online and offline. We can begin a marketing program as soon as you're ready to promote your business and continue as long as there are still customers out there. Whether it's as simple as keeping up with your website to ensure that it functions as search and other technologies change, or as comprehensive as a full-fledged print and social marketing campaign, we're here to plan, organize and manage it for you.

Search, And Social, And Email, Oh My!

Your project is done. Everything is humming along smoothly. But there's a nagging little feeling at the back of your mind that there are still customers out there who you haven't reached, via mail, email or search. That maybe you should try to figure out this whole Twitter thing. That your competitor has a Facebook page, and maybe you should, too.

You already know that marketing is more than sending out the occasional postcard or newsletter email. It's an ongoing effort, and it involves multiple channels of communication from direct mail to search engine advertising, from email promotions to social media relationship-building. But instead of giving yourself gray hair worrying about it, let us build a marketing program that works for your business and takes advantage of the myriad opportunities available. We take the confusion and mystery out of your options and make the best ones work for your business.

Because Sometimes Technology Becomes Obsolete

We don't like to think about it, but technology advances so fast sometimes that no sooner do we invest in something brilliant than the next brilliant thing comes along. Things change, but regular upgrades and maintenance will save you time and money in the long run.

Our job is to provide you with web technology that works best for your business – and keep that technology running smoothly behind the scenes so your website, database and other software components continue to function without issue. Sure, you could ignore your site and software for a while, but just as if you ignore maintenance on your car, eventually things start to wear, break down and fail. You wouldn't want your car to give up the game in the middle of a busy highway any more than you'd want your website to fail the moment a customer is about to purchase your products. Running a top-notch business is an ongoing investment that we're prepared to help you make wisely.

Bugs Be Gone

Software applications, like everything from your car to your refrigerator, can "break down" from time to time. The good news is that we support and maintain all software applications that we develop so if an unexpected bug creeps in, we'll find it and squash it.

But what better way to keep bugs from becoming an inconvenience than by catching them before they have the chance? You may assume that your contact form is working, but how do you know that there aren't a dozen steaming customers out there who are waiting for your reply, neither of you realizing that the request never came through? To ensure that your site is running smoothly, we offer regular testing and monitoring of the technologies, software and other applications that your business relies on.

Hosting Benefits And Perks

As a customer of Rahvalor, we offer you the exclusive opportunity to host your website with us. We own and manage our own fleet of servers in a secure data center that is closed to third party interaction. We strictly monitor security so that your data and files are protected from everything from malicious attacks to inadvertent intrusion. That means you can sleep soundly knowing our infrastructure is monitored 24/7 to be sure that your site is up and running when it needs to be, whether that's two o'clock in the afternoon or four o'clock in the morning.

Designed with marketing in mind, our hosting environment incorporates search-engine-friendly features so that your site is ready and waiting when Google (or any engine) comes crawling. But most importantly, we assume responsibility for the management and maintenance of your site so that you don't have to worry about what's going on or who to call in the event of a problem.

The Bottom Line: Because The Idea Of Paying For Perpetual Marketing Is Daunting

The best website and intentions in the world won't earn you a single extra cent if you're not promoting your site and reaching out to customers often and frequently. Especially in today's social world, it's vital that you're part of the conversation – not merely the subject of it. Our job is to take the worry out of your day and put the marketing success in and that requires an investment of time and resources. The return on your investment is that you gain customers, build loyalty and maintain your brand. We will work with you to set a plan and budget that works for you.

Contact Us to find out more about how we can create, set up and manage a marketing program for your business.

Quick Tip

Nothing says "bad customer service" like an unanswered contact form. If you've asked a visitor to contact you, be prepared to respond within 24 hours. A simple email, even an automated one, goes a long way toward showing that you're ready to do business. Not sure your form is working? Automatic monitoring will let you know so you don't miss a single opportunity. Paying attention is especially important when it comes to social media. Stay on top of customer comments, complaints and questions by responding personally and promptly.